Now, more platforms are now offering their own commerce experience, such as Instagram, Facebook and Whatsapp’s Shops, as well as Twitter and Pinterest’s focus on facilitating sales, even Tiktok has launched shopping features already.
“it’s become clear that social commerce is not a phase — the ease, convenience and accessibility of this format has earned it a permanent place in the way this region shops.”CEO and co-founder of iKala, Sega Cheng said.
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